Baguio rebranding self as safe destination in new normal | Igorotage

The city is being re-marketed as a safe destination, hoping to salvage its core tourism industry in a period of uncertainty due to lingering fears about COVID-19. But the primary feature of the Baguio rebranding campaign is public health, according to a tourism concept plan that hopes to see guests returning after Sept. 1 (Baguio Day).

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